| Original language | English |
|---|---|
| Pages (from-to) | 1-20 |
| Number of pages | 20 |
| Journal | Journal of Marketing Theory |
| Volume | 10 |
| Issue number | 3 |
| Publication status | Published - 2010 |
Keywords
- academic journal papers
- Geen BTA classificatie
Using packaging to create new product ideas
C Simms, P Trott
Research output: Contribution to journal › Article › Professional