Using packaging to create new product ideas

C Simms, P Trott

    Research output: Contribution to journalArticleProfessional

    Original languageEnglish
    Pages (from-to)1-20
    Number of pages20
    JournalJournal of Marketing Theory
    Volume10
    Issue number3
    Publication statusPublished - 2010

    Keywords

    • academic journal papers
    • Geen BTA classificatie

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