Using products bundling to facilitate the adoption process of radical innovations

AHME Reinders, RT Frambach, JPL Schoormans

Research output: Contribution to journalArticleScientificpeer-review

50 Citations (Scopus)
Original languageEnglish
Pages (from-to)1127-1140
Number of pages14
JournalJournal of Product Innovation Management
Volume27
Issue number7
Publication statusPublished - 2010

Keywords

  • CWTS 0.75 <= JFIS < 2.00

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