| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Top marketing cases |
| Place of Publication | Deventer |
| Publisher | Kluwer |
| Pages | 47-70 |
| Number of pages | 24 |
| ISBN (Print) | 90-13-00380-X |
| Publication status | Published - 2003 |
Keywords
- Boekdeel nat.wet.
Van product- naar marktgericht handelen
J van de Rijt, SC Santema, L Spaas
Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Scientific