Viewers' visions of the future: Co-creating hyper-personalized and immersive TV and video experiences

David Geerts, Evert Van Beek, Fernanda Chocron Miranda

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

3 Citations (Scopus)

Abstract

The past decade has shown that new technologies can have a profound impact on how we consume television and online video content. As technologies such as VR/AR, sensors, and smart voice assistants are maturing, it is becoming pertinent to study how they could influence the next generation of TV and video experiences. While some experiments already incorporate one or more of these technologies, a systematic study into user expectations for these new technologies has not yet been conducted. In this paper, we present the results of a co-creation session resulting in two future video watching scenarios visualized using storyboards: one presenting a hyper-personalized experience based on the automatic recognition of emotions, and another one presenting an immersive experience using Virtual and Augmented Reality. We conclude with user evaluations of both concepts, offering insights in the opportunities and challenges these concepts could bring for the future of television and video experiences.

Original languageEnglish
Title of host publicationTVX 2019 - Proceedings of the 2019 ACM International Conference on Interactive Experiences for TV and Online Video
Subtitle of host publicationProceedings of the 2019 ACM International Conference on Interactive Experiences for TV and Online Video
EditorsJonathan Hook, Marian Ursu, Phil Stenton
Place of PublicationNew York, NY, USA
PublisherAssociation for Computing Machinery (ACM)
Pages59-69
Number of pages11
ISBN (Electronic)978-1-4503-6017-3
DOIs
Publication statusPublished - 2019
Event6th ACM International Conference on Interactive Experiences for TV and Online Video, TVX 2019 - Salford, Manchester, United Kingdom
Duration: 5 Jun 20197 Jun 2019

Publication series

NameTVX 2019 - Proceedings of the 2019 ACM International Conference on Interactive Experiences for TV and Online Video

Conference

Conference6th ACM International Conference on Interactive Experiences for TV and Online Video, TVX 2019
CountryUnited Kingdom
CitySalford, Manchester
Period5/06/197/06/19

Keywords

  • Co-design
  • Future concepts
  • Hyper-personalized viewing
  • Immersive experiences
  • Interactive television

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