Visual business model design: Designing with a dedicated actor-transaction toolset in the case of online health protection services

LWL Simonse, D van Meeuwen, Quirine van Walt Meijer, Petra Badke-Schaub

    Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

    Abstract

    With a growing population of healthcare clients in the future, organizing for a quality and cost effective service providing becomes an increasing challenge. New online services of eHealth are proposed as innovative options for the future. Yet, a major barrier in the adoption and implementation of these services appeared to be, the lack of a new business model designs. To assist strategic managers in thinking about how they can act, we took up the designers challenge to combine strategy and design notions and developed a dedicated toolset that supports the visual modelling of business models. Together with the actors involved, we deconstructed and designed a new business model in a specific case situation of an online health protection service provider. The results generate an improved understanding of how to design a business model in order to overcome the implementation barrier.
    Original languageEnglish
    Title of host publicationEGOS Colloquium
    Subtitle of host publicationReimagining, Rethinking, Reshaping: Organizational Scholarship in Unsettled Times
    Place of PublicationRotterdam
    PublisherEGOS
    Pages1-15
    Number of pages15
    VolumeJuly 3–5
    Edition30th
    Publication statusPublished - 3 Jul 2014

    Keywords

    • business model design
    • visual modelling toolset
    • eHealth services

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