Abstract
Evolving multimodal mobility needs influences established human–product relationships and requires a deeper insight into color preferences for car interiors. Hence, a study was conducted in which 204 members of a web contest created 1,265 designs. After a peer-evaluation process, 53 most-appreciated and 34 least-preferred interior color compositions were identified and compared to identify patterns in color choices. Besides, visual lightweight design by layering of large interior components such as the seat, a modest use of color and patterns accompanied by repetition and the framing of the entire interior to create a feeling of spaciousness were found. Additionally, differences in the type of color between most and least favored color designs were found. Brown and beige occur more frequently among the top- than the worst-rated designs. Larger surfaces are favored in lighter hues and smaller components in darker hues.
Original language | English |
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Pages (from-to) | 471-488 |
Number of pages | 18 |
Journal | Color Research and Application |
Volume | 43 |
Issue number | 4 |
DOIs | |
Publication status | Published - 2018 |
Keywords
- color harmony
- color preferences
- interior car design
- materialistic appearance
- visual perception