Visual methods in mapping innovation journeys to the unexpected: Building a typology for future foresight

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    Complexity inherent to future environments challenges organizations to respond with clear future visions for directing the complexity arrangement of innovation journeys, with its ongoing interactions among actors, artefacts and organizational guidelines. The use of multimodal methods might enable designers and researchers to match this complexity of future environments and offer the opportunity to discover surprising and unexpected patterns through the fine-grained and robust analysis. However, most future foresight methods are rooted in classical data collection.
    This paper unravels the use of visual based methods in organisation research on innovation journeys and design roadmaps. We work from the assumption that visual data shapes manager’s perceptions of ‘imaginable futures’ of new product and services in ways that have concrete implications for organizing and decision-making on innovation. Beyond the constraints of the established ways of analyses on the qualitative and quantitative data that currently limits the potential performative of the future foresight, we studied the use of images such as captured in photos and sketches in this strategic innovation activity. Although images are commonly used and its rich properties raise increased interest, images are currently underutilized, in particular in the research and practice of future foresight and trends in the context of design roadmapping.
    Original languageEnglish
    Title of host publicationEGOS Colloquium Surprise in and around Organizations: Journeys to the Unexpected.
    Subtitle of host publicationSub-Working-Group 43: Multimodal Methods in Organization
    Place of PublicationTallinn, Estonia
    ChapterSWG 43
    Number of pages16
    Edition2018 Organized by Estonian Business School (EBS)
    Publication statusPublished - 2018
    Event34th EGOS Colloquium 2018: Surprise in and around Organizations: Journeys to the Unexpected - Tallinn, Estonia
    Duration: 2 Jul 20187 Jul 2018


    Conference34th EGOS Colloquium 2018


    • Design roadmapping; visual methods


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