What if you surprise your customers...will they be more satisfied/? findings from a pilot experiment

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Original language	Undefined/Unknown
Title of host publication	Advances in consumer rsearch annual conference
Editors	PA Keller, DW Rook
Place of Publication	Valdacosta
Publisher	Association for Consumer Research
Pages	48-53
Number of pages	6
ISBN (Print)	0-915552-49-3
Publication status	Published - 2003
Event	Advances in consumer research annual conference - Atlanta Duration: 16 Oct 2003 → 20 Oct 2003

Name
Publisher	Association for Consumer Research

Name	Advances in Consumer Research
Volume	30
ISSN (Print)	0098-9258

Conference	Advances in consumer research annual conference
City	Atlanta
Period	16/10/03 → 20/10/03

Keywords

@inproceedings{e647320951b8418aa5814c83163ffa62,

title = "What if you surprise your customers...will they be more satisfied/? findings from a pilot experiment",

keywords = "Conf.proc. > 3 pag",

author = "J Vanhamme and HMJJ Snelders",

year = "2003",

language = "Undefined/Unknown",

isbn = "0-915552-49-3",

publisher = "Association for Consumer Research",

pages = "48--53",

editor = "PA Keller and DW Rook",

booktitle = "Advances in consumer rsearch annual conference",

note = "Advances in consumer research annual conference ; Conference date: 16-10-2003 Through 20-10-2003",

}

Vanhamme, J & Snelders, HMJJ 2003, What if you surprise your customers...will they be more satisfied/? findings from a pilot experiment. in PA Keller & DW Rook (eds), Advances in consumer rsearch annual conference. Advances in Consumer Research, vol. 30, Association for Consumer Research, Valdacosta, pp. 48-53, Advances in consumer research annual conference, Atlanta, 16/10/03.

What if you surprise your customers...will they be more satisfied/? findings from a pilot experiment. / Vanhamme, J; Snelders, HMJJ.
Advances in consumer rsearch annual conference. ed. / PA Keller; DW Rook. Valdacosta: Association for Consumer Research, 2003. p. 48-53 (Advances in Consumer Research; Vol. 30).

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

TY - GEN

T1 - What if you surprise your customers...will they be more satisfied/? findings from a pilot experiment

AU - Vanhamme, J

AU - Snelders, HMJJ

PY - 2003

Y1 - 2003

KW - Conf.proc. > 3 pag

M3 - Conference contribution

SN - 0-915552-49-3

SP - 48

EP - 53

BT - Advances in consumer rsearch annual conference

A2 - Keller, PA

A2 - Rook, DW

PB - Association for Consumer Research

CY - Valdacosta

T2 - Advances in consumer research annual conference

Y2 - 16 October 2003 through 20 October 2003

ER -