What is novel is good? The value of a novel appearance for evaluating a product's performance quality and ease of use

R Mugge, JPL Schoormans

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

Original languageUndefined/Unknown
Title of host publicationProceedings of the SCP 2010 Winter Conference
EditorsMG Meloy, AL Duhachek
Place of PublicationS.l.
PublisherSociety for Consumer Psychology
Pages222-222
Number of pages1
Publication statusPublished - 2010
EventSCP 2010 Winter Conference, St. Pete Beach, USA - S.l.
Duration: 25 Feb 201027 Feb 2010

Publication series

Name
PublisherSociety for Consumer Psychology

Conference

ConferenceSCP 2010 Winter Conference, St. Pete Beach, USA
Period25/02/1027/02/10

Keywords

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