What is served for breakfast? An empirical analysis of CRE strategies and organizational culture

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Abstract

The quote Culture eats strategy for breakfast was made famous by Mark Field, president at Ford, in 2006 and has ever since been a guiding principle in management practice of corporations operating across the globe. General management profession has widely embraced culture as a key factor in strategy design. However, in corporate real estate (CRE) management it appears to be implicit within organizational differences at best or lacking proper consideration at worst. Analyzing the interrelationships between corporate real estate strategies and organizational culture is essential for delivering value to multinationals.
Original languageEnglish
Pages57-57
Publication statusPublished - 2017
EventERES 2017: 24th Annual Conference of the European Real Estate Society - TU Delft, Delft, Netherlands
Duration: 28 Jun 20171 Jul 2017
http://2017.eres.tudelft.nl/index.html

Conference

ConferenceERES 2017: 24th Annual Conference of the European Real Estate Society
Abbreviated titleERES17
CountryNetherlands
CityDelft
Period28/06/171/07/17
Internet address

Keywords

  • strategic corporate real estate management
  • corporate real estate strategies
  • organizational culture

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