Abstract
The quote Culture eats strategy for breakfast was made famous by Mark Field, president at Ford, in 2006 and has ever since been a guiding principle in management practice of corporations operating across the globe. General management profession has widely embraced culture as a key factor in strategy design. However, in corporate real estate (CRE) management it appears to be implicit within organizational differences at best or lacking proper consideration at worst. Analyzing the interrelationships between corporate real estate strategies and organizational culture is essential for delivering value to multinationals.
Original language | English |
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Pages | 57-57 |
Publication status | Published - 2017 |
Event | ERES 2017: 24th Annual Conference of the European Real Estate Society - TU Delft, Delft, Netherlands Duration: 28 Jun 2017 → 1 Jul 2017 http://2017.eres.tudelft.nl/index.html |
Conference
Conference | ERES 2017: 24th Annual Conference of the European Real Estate Society |
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Abbreviated title | ERES17 |
Country/Territory | Netherlands |
City | Delft |
Period | 28/06/17 → 1/07/17 |
Internet address |
Keywords
- strategic corporate real estate management
- corporate real estate strategies
- organizational culture