“What You See, Is What You Get?”: Guidelines for Influencing Consumers' Perceptions of Consumer Durables through Product Appearance

Ruth Mugge, Darren W. Dahl, Jan Schoormans

Research output: Contribution to journalArticleScientificpeer-review

33 Citations (Scopus)

Fingerprint

Dive into the research topics of '“What You See, Is What You Get?”: Guidelines for Influencing Consumers' Perceptions of Consumer Durables through Product Appearance'. Together they form a unique fingerprint.

Social Sciences

Computer Science

Psychology

Economics, Econometrics and Finance