When can "bad"stars do good? Examining the positive effects of "good"and "bad"stars on women's self-worth and production evaluation

MC Saaksjarvi; G Balabanis

When can "bad"stars do good? Examining the positive effects of "good"and "bad"stars on women's self-worth and production evaluation

MC Saaksjarvi, G Balabanis

Responsible Marketing and Consumer Behavior

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific

Original language	English
Title of host publication	Conference Proceedings - EMAC 40th Conference
Editors	s.n.
Place of Publication	Ljubliana
Publisher	University of Ljubliana
Pages	1-7
Number of pages	7
Publication status	Published - 2011
Event	EMAC 40th Conference, Ljubliana, Slovenia - Ljubliana Duration: 24 May 2011 → 27 May 2011

Publication series

Name
Publisher	University of Ljubliana

Conference

Conference	EMAC 40th Conference, Ljubliana, Slovenia
Period	24/05/11 → 27/05/11

Keywords

Conf.proc. > 3 pag

Cite this

@inproceedings{11350e102e9b4ef88b9c976b45b09934,

title = "When can {"}bad{"}stars do good? Examining the positive effects of {"}good{"}and {"}bad{"}stars on women's self-worth and production evaluation",

keywords = "Conf.proc. > 3 pag",

author = "MC Saaksjarvi and G Balabanis",

year = "2011",

language = "English",

publisher = "University of Ljubliana",

pages = "1--7",

editor = "s.n.",

booktitle = "Conference Proceedings - EMAC 40th Conference",

note = "EMAC 40th Conference, Ljubliana, Slovenia ; Conference date: 24-05-2011 Through 27-05-2011",

}

When can "bad"stars do good? Examining the positive effects of "good"and "bad"stars on women's self-worth and production evaluation. / Saaksjarvi, MC; Balabanis, G.
Conference Proceedings - EMAC 40th Conference. ed. / s.n. Ljubliana: University of Ljubliana, 2011. p. 1-7.

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific

TY - GEN

T1 - When can "bad"stars do good? Examining the positive effects of "good"and "bad"stars on women's self-worth and production evaluation

AU - Saaksjarvi, MC

AU - Balabanis, G

PY - 2011

Y1 - 2011

KW - Conf.proc. > 3 pag

M3 - Conference contribution

SP - 1

EP - 7

BT - Conference Proceedings - EMAC 40th Conference

A2 - s.n., null

PB - University of Ljubliana

CY - Ljubliana

T2 - EMAC 40th Conference, Ljubliana, Slovenia

Y2 - 24 May 2011 through 27 May 2011

ER -