When do two harts beat as one? The effect of expectations on consumer evaluations of new co-branding products

LM Bouten, F Secomandi, HJ Hultink, HMJJ Snelders

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Original language	Undefined/Unknown
Title of host publication	14th International Product Development Management Conference
Editors	A Fernandes, A Teixeira, R Natal Jorge
Place of Publication	Porto
Publisher	Universidade do Porto
Pages	529-536
Number of pages	8
Publication status	Published - 2007
Event	14th International Product Development Management Conference, Porto Portugal - Porto Duration: 11 Jun 2007 → 12 Jun 2007

Name
Publisher	Universidade do Porto

Conference	14th International Product Development Management Conference, Porto Portugal
Period	11/06/07 → 12/06/07

Keywords

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title = "When do two harts beat as one? The effect of expectations on consumer evaluations of new co-branding products",

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author = "LM Bouten and F Secomandi and HJ Hultink and HMJJ Snelders",

year = "2007",

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publisher = "Universidade do Porto",

pages = "529--536",

editor = "A Fernandes and A Teixeira and {Natal Jorge}, R",

booktitle = "14th International Product Development Management Conference",

note = "14th International Product Development Management Conference, Porto Portugal ; Conference date: 11-06-2007 Through 12-06-2007",

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Bouten, LM, Secomandi, F, Hultink, HJ & Snelders, HMJJ 2007, When do two harts beat as one? The effect of expectations on consumer evaluations of new co-branding products. in A Fernandes, A Teixeira & R Natal Jorge (eds), 14th International Product Development Management Conference. Universidade do Porto, Porto, pp. 529-536, 14th International Product Development Management Conference, Porto Portugal, 11/06/07.

When do two harts beat as one? The effect of expectations on consumer evaluations of new co-branding products. / Bouten, LM; Secomandi, F; Hultink, HJ et al.
14th International Product Development Management Conference. ed. / A Fernandes; A Teixeira; R Natal Jorge. Porto: Universidade do Porto, 2007. p. 529-536.

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

TY - GEN

T1 - When do two harts beat as one? The effect of expectations on consumer evaluations of new co-branding products

AU - Bouten, LM

AU - Secomandi, F

AU - Hultink, HJ

AU - Snelders, HMJJ

PY - 2007

Y1 - 2007

KW - Conf.proc. > 3 pag

M3 - Conference contribution

SP - 529

EP - 536

BT - 14th International Product Development Management Conference

A2 - Fernandes, A

A2 - Teixeira, A

A2 - Natal Jorge, R

PB - Universidade do Porto

CY - Porto

T2 - 14th International Product Development Management Conference, Porto Portugal

Y2 - 11 June 2007 through 12 June 2007

ER -