@inproceedings{be6808d7b4e1475b8c2ac01afe1626da,
title = "Which message content should be conveyed when launching a new product",
keywords = "Conf.proc. > 3 pag",
author = "KSS Talke and {Colarelli O'Connor}, G",
year = "2008",
language = "Undefined/Unknown",
publisher = "EIASM",
pages = "1--26",
editor = "H Koller and C Herstatt and T Teichert",
booktitle = "15th International Product Development Management Conference",
note = "15th International Product Development Management Conference, Hamburg, Germany ; Conference date: 30-06-2008 Through 01-07-2008",
}