You know it takes two: the effect of expectation on consumer evaluations of new co-branded products

F Secomandi, HMJJ Snelders, HJ Hultink, LM Bouten

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Original language	Undefined/Unknown
Title of host publication	Flexible marketing in an unpredictable world Proceedings of the 36th EMAC Conference
Editors	S.n.
Publisher	EMAC
Pages	1-10
Number of pages	10
ISBN (Print)	997-99483-5-3
Publication status	Published - 2007

Name
Publisher	EMAC

Keywords

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title = "You know it takes two: the effect of expectation on consumer evaluations of new co-branded products",

keywords = "Conf.proc. > 3 pag",

author = "F Secomandi and HMJJ Snelders and HJ Hultink and LM Bouten",

year = "2007",

language = "Undefined/Unknown",

isbn = "997-99483-5-3",

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pages = "1--10",

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You know it takes two: the effect of expectation on consumer evaluations of new co-branded products. / Secomandi, F; Snelders, HMJJ ; Hultink, HJ et al.
Flexible marketing in an unpredictable world Proceedings of the 36th EMAC Conference. ed. / S.n. EMAC, 2007. p. 1-10.

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

TY - GEN

T1 - You know it takes two: the effect of expectation on consumer evaluations of new co-branded products

AU - Secomandi, F

AU - Snelders, HMJJ

AU - Hultink, HJ

AU - Bouten, LM

PY - 2007

Y1 - 2007

KW - Conf.proc. > 3 pag

M3 - Conference contribution

SN - 997-99483-5-3

SP - 1

EP - 10

BT - Flexible marketing in an unpredictable world Proceedings of the 36th EMAC Conference

A2 - S.n., null

PB - EMAC

ER -