TY - GEN
T1 - Effectiveness of Digital Marketing Training to Scale up Micro Industries of Former Migrant Workers
AU - Khotimah, Sofiatul
AU - Sirait, Emyana Ruth Eritha
AU - Ariyanti, Annisa Muthia Yana
PY - 2021
Y1 - 2021
N2 - Developing a village can be done through scaling up the community group industries in that village. In the last two years, the Ministry of Communication and Informatics has made efforts to increase the economy of community groups of former migrant workers in Productive Migrant Villages through digital marketing training. This study aims to measure the effectiveness of digital marketing training provided to former migrant workers in districts of Banyumas, Cilacap, Wonosobo, Tegal, and Brebes in improving individual skills and developing group-based industries. The training activity uses a 70% practice model and 30% theoretical explanation. The identification results show an increase in the average use of digital media in marketing the products of former migrant workers, which is 49.33%, and there is an increase in their knowledge showing in the average score of pre and post-test, which is 13.533. Thus, it is concluded that this training approach is effective to improve the digital marketing skills and knowledge of former Indonesian migrant workers to develop their micro group industries.
AB - Developing a village can be done through scaling up the community group industries in that village. In the last two years, the Ministry of Communication and Informatics has made efforts to increase the economy of community groups of former migrant workers in Productive Migrant Villages through digital marketing training. This study aims to measure the effectiveness of digital marketing training provided to former migrant workers in districts of Banyumas, Cilacap, Wonosobo, Tegal, and Brebes in improving individual skills and developing group-based industries. The training activity uses a 70% practice model and 30% theoretical explanation. The identification results show an increase in the average use of digital media in marketing the products of former migrant workers, which is 49.33%, and there is an increase in their knowledge showing in the average score of pre and post-test, which is 13.533. Thus, it is concluded that this training approach is effective to improve the digital marketing skills and knowledge of former Indonesian migrant workers to develop their micro group industries.
UR - http://www.scopus.com/inward/record.url?scp=85124672962&partnerID=8YFLogxK
U2 - 10.1109/IC-ICTRuDev50538.2021.9656526
DO - 10.1109/IC-ICTRuDev50538.2021.9656526
M3 - Conference contribution
AN - SCOPUS:85124672962
T3 - Proceeding - 2021 2nd International Conference on ICT for Rural Development, IC-ICTRuDev 2021
BT - Proceeding - 2021 2nd International Conference on ICT for Rural Development, IC-ICTRuDev 2021
A2 - Ariansyah, Kasmad
A2 - Sirait, Emyana Ruth Eritha
A2 - Wahab, Riva'atul Adaniah
PB - Institute of Electrical and Electronics Engineers (IEEE)
T2 - 2nd International Conference on ICT for Rural Development, IC-ICTRuDev 2021
Y2 - 27 October 2021 through 28 October 2021
ER -