Nudging households for energy savings via smartphone apps and web portals: An empirical study

In this paper, we report evidence collected in the context of the Horizon 2020 NUDGE project about the effectiveness of digital tools such as smartphone apps and web portals to realize nudging interventions towards different energy efficiency goals: from the reduction of heating energy and electricity to the increase of self-consumption in energy prosumer households. We analyse recorded events from the interaction of participants with those tools in the context of three different pilot experiments.

We first assess the level of end user engagement with the apps and the portal, counting the number of distinct days that they interact with them. We find it to be highly heterogeneous, with up to 25% of participants in the Greek pilot and 12% in the Portuguese pilot not using the mobile app at all, and the rest forming three distinct groups of low, medium and high engagement. The interaction with the apps almost always lasts fractions of a minute and involves accessing a few app screens. We next turn to the actual users’ exposure to the nudging features of the digital tools to find out that high percentages of users (up to 50%) exhibit zero or very occasional exposure to the app screens that implement nudges. The
mobile app users, in particular, can be grouped into four clusters depending on the level of engagement with the app and their exposure to its nudging features. Disappointingly, more than half the pilot participants belong to the cluster combining low engagement with low exposure to nudging. Combining these data with self-statements of participants in post-intervention surveys, we find no significant correlation between the level of nudging exposure and the (self-stated) motivation/ intentions to save energy.and communication emerged as one of the most prominent factors affecting EERs' acceptance. The paper analysed the online information sources based on readability, credibility, and interactivity, focusing on accessibility and the ability to generate tailor-made suggestions. The analysis revealed that the online information sources are disorganised and dispersed. The online platforms rarely provide information on prior case studies and more on financial subsidies, guidelines, and EER benefits. Lastly, we discussed the main barriers and potential solutions for these challenges.