Personal profile

Research profile

Yichen Jin is a PhD candidate in the section of Responsible Marketing and Consumer Behaviour at the Faculty of Industrial Design Engineering. The key topics in her research are Circular Product Design and Sustainable Consumer Behaviour. Her current research is part of the 'Fixophobia' project, which investigates how emerging technologies can motivate consumer trust and engagement in repair practices for electronic products.

Research interests

  • Circular product design
  • Circular economy
  • Sustainable consumer behaviour
  • Design for behaviour change

Academic background

Yichen Jin has involved in some NWO and EU-funded educational and research projects.

Education/Academic qualification

Master's degree, Integrated Product Design with Cum Laude, Delft University of Technology

Sept 2021Aug 2023

Bachelor's degree, Industrial Design with Honours, University of Liverpool

Sept 2018Jul 2020

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