Abstract
We investigated how design concepts from design student teams entered a corporate setting and how these design concepts evolved in the process of adoption by the company. Our study is based on 20 longitudinal embedded case studies at a large food multinational company of which we analyzed 4 more thoroughly. Our findings highlight the role of social interactions during the process, and specifically how these social interactions influenced the further development of the design concept. Our findings suggest a need for more detailed studies of the social interactions during deliberations between the conceptual development of the Front End of Innovation (FEI) development and the New Product Development (NPD) process.
Original language | English |
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Title of host publication | R&D Management Conference 2018 |
Editors | Vittorio Chiesa, Federico Frattini |
Number of pages | 13 |
Publication status | Published - 2018 |
Event | R&D Management Conference 2018: R&Designing Innovation: Transformational Challenges for Organizations and Society - Milan, Italy Duration: 30 Jun 2018 → 4 Jul 2018 http://www.rnd2018.polimi.it/ |
Conference
Conference | R&D Management Conference 2018 |
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Country/Territory | Italy |
City | Milan |
Period | 30/06/18 → 4/07/18 |
Internet address |