Let it flow: How design concepts evolve in large organizations

Eva Frese, Frithjof Wegener, Frido Smulders

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review


We investigated how design concepts from design student teams entered a corporate setting and how these design concepts evolved in the process of adoption by the company. Our study is based on 20 longitudinal embedded case studies at a large food multinational company of which we analyzed 4 more thoroughly. Our findings highlight the role of social interactions during the process, and specifically how these social interactions influenced the further development of the design concept. Our findings suggest a need for more detailed studies of the social interactions during deliberations between the conceptual development of the Front End of Innovation (FEI) development and the New Product Development (NPD) process.
Original languageEnglish
Title of host publicationR&D Management Conference 2018
EditorsVittorio Chiesa, Federico Frattini
Number of pages13
Publication statusPublished - 2018
EventR&D Management Conference 2018: R&Designing Innovation: Transformational Challenges for Organizations and Society - Milan, Italy
Duration: 30 Jun 20184 Jul 2018


ConferenceR&D Management Conference 2018
Internet address


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