@inproceedings{f30741139945431a9207728caa429172,
title = "A re-assessment of the role of packaging in the NPD-process. A comparison between two cases in the Dutch food and beverages industry",
keywords = "Conf.proc. > 3 pag",
author = "WH Colenbrander and JA Buijs and S Harkema",
year = "2010",
language = "English",
publisher = "Universidad de Murcia",
pages = "1--28",
editor = "s.n.",
booktitle = "Proceedings of the 17th International Product Development Management Conference",
note = "17th International Product Development Management Conference, Murcia, Spain ; Conference date: 14-06-2010 Through 15-06-2010",
}