Archetypical CBMs in Construction and a Translation to Industrialized Manufacture

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The circular economy is a widely accepted concept that various governments have started to adopt. Still, a major consumer of resources, the construction industry, struggles to implement business models that answer to the opportunity and generate value beyond economical. At the same time, the industry is at a threshold of intensifying their production by industrialized manufacture. This type of construction offers practical benefits and should be developed whilst prioritizing a sustainably built environment. A circular economy business model (CBM) offers all stakeholders long term value and revenue whilst moving towards a sustainable environment. The business model canvas (BMC) is a tool to shed light on the essential characteristics of a CBM, its value, and alignment in a multi-life cycle perspective. It can contribute to accelerating circular innovation in construction. This study aims to provide an overview of archetypical CBMs in construction based on a literature review and a systematic coding exercise using the BMC. The archetypes found are used to describe the characteristics of industrialized manufacture in the various circular economy construction scenarios.
Original languageEnglish
Article number1572
Number of pages16
Issue number4
Publication statusPublished - 2020


  • circular business models
  • building
  • industrialized manufacture
  • industrialized construction
  • archetypes
  • circular economy
  • built environment
  • building products

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