Are modern products curved or angular? The effect of the prototype shape on the received product meaning

J Blijlevens, R Mugge, JPL Schoormans

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

Original languageUndefined/Unknown
Title of host publicationEMAC 38th conference marketing and the core disciplines- conference proceedings
EditorsJP Helfer, JL Nicolas
Place of PublicationNantes
PublisherAudencia
Pages1-5
Number of pages5
Publication statusPublished - 2009
EventEMAC 38th conference marketing and the core disciplines, Nantes, France - Nantes
Duration: 26 May 200929 May 2009

Publication series

Name
PublisherAudencia

Conference

ConferenceEMAC 38th conference marketing and the core disciplines, Nantes, France
Period26/05/0929/05/09

Keywords

  • Conf.proc. > 3 pag

Cite this