Assessing Viewpoint Diversity in Search Results Using Ranking Fairness Metrics

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Abstract

The way pages are ranked in search results influences whether the users of search engines are exposed to more homogeneous, or rather to more diverse viewpoints. However, this viewpoint diversity is not trivial to assess. In this paper we use existing and novel ranking fairness metrics to evaluate viewpoint diversity in search result rankings. We conduct a controlled simulation study that shows how ranking fairness metrics can be used for viewpoint diversity, how their outcome should be interpreted, and which metric is most suitable depending on the situation. This pa- per lays out important ground work for future research to measure and assess viewpoint diversity in real search result rankings.
Original languageEnglish
Title of host publicationACM SIGKDD Explorations Newsletter
Pages50–58
Number of pages9
Volume23
Edition1
DOIs
Publication statusPublished - 2021

Bibliographical note

Green Open Access added to TU Delft Institutional Repository ‘You share, we take care!’ – Taverne project https://www.openaccess.nl/en/you-share-we-take-care
Otherwise as indicated in the copyright section: the publisher is the copyright holder of this work and the author uses the Dutch legislation to make this work public.

Keywords

  • viewpoint diversity
  • web search
  • ranking fairness

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