Brain Power: The role of psychology in energy transitions

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In this webinar, TU Delft climate psychologist Gerdien de Vries explains why and how psychological perspectives, theory and methods are useful for energy transitions. Energy transitions imply changes in the behaviour of all actors involved. For example, citizens and organisations need to accept and use new energy technologies, policymakers have to design effective policies, and industries and researchers need to push for both technological and social innovations. Behavioural change in energy transitions is difficult to accomplish though. Psychological mechanisms, such as habits, hassles, and heuristics are identified as important barriers. Therefore, interest in psychology is growing among stakeholders dealing with energy transitions. This interest is visible in the emergence of behavioural or “nudge” units within governmental, civic, and commercial organizations. But despite this emergence, the integration of psychology in the broader energy system is relatively underdeveloped in literature and public policy alike. Dr. de Vries calls for a change.
Original languageEnglish
Publication statusPublished - 2021
EventSocial Innovation in the energy transition webinar - Virtual online event due to COVID 19
Duration: 4 Jun 2021 → …


OtherSocial Innovation in the energy transition webinar
Period4/06/21 → …
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