CO-Branding: a brand partnership and a new product

LM Bouten

Research output: ThesisDissertation (TU Delft)

Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • Delft University of Technology
Supervisors/Advisors
  • Hultink, H.J., Supervisor
  • Snelders, H.M.J.J., Advisor
Award date30 Mar 2010
Place of Publications.l.
Publisher
Print ISBNs978-90-5155-059-7
Publication statusPublished - 2010

Keywords

  • Diss. prom. aan TU Delft

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