@inproceedings{05d1d9c0302e42f0af79b30da4c9b787,
title = "Comparing effectiveness and engagement of data comics and infographics",
abstract = "This paper compares the effectiveness of data comics and infographics for data-driven storytelling. While infographics are widely used, comics are increasingly popular for explaining complex and scientific concepts. However, empirical evidence comparing the effectiveness and engagement of infographics, comics and illustrated texts is still lacking. We report on the results of two complementary studies, one in a controlled setting and one in the wild. Our results suggest participants largely prefer data comics in terms of enjoyment, focus, and overall engagement and that comics improve understanding and recall of information in the stories. Our findings help to understand the respective roles of the investigated formats as well as inform the design of more effective data comics and infographics.",
keywords = "Comics, Effectiveness, Engagement, Visualization",
author = "Zezhong Wang and Shunming Wang and Matteo Farinella and Dave Murray-Rust and Riche, {Nathalie Henry} and Benjamin Bach",
year = "2019",
doi = "10.1145/3290605.3300483",
language = "English",
series = "Conference on Human Factors in Computing Systems - Proceedings",
publisher = "Association for Computing Machinery (ACM)",
booktitle = "CHI 2019 - Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems",
address = "United States",
note = "2019 CHI Conference on Human Factors in Computing Systems, CHI 2019 ; Conference date: 04-05-2019 Through 09-05-2019",
}