Consumer response to product form

Research output: Chapter in Book/Conference proceedings/Edited volumeChapterProfessional

1 Citation (Scopus)
Original languageEnglish
Title of host publicationDesign thinking: New product development essentials from the PDMA
EditorsMG Luchs, KC Swan, A Griffin
Place of PublicationHoboken
PublisherJohn Wiley & Sons
Pages303-317
Number of pages456
ISBN (Print)978-1-118-97180-2
Publication statusPublished - 2015

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