Original language | English |
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Title of host publication | Design thinking: New product development essentials from the PDMA |
Editors | MG Luchs, KC Swan, A Griffin |
Place of Publication | Hoboken |
Publisher | John Wiley & Sons |
Pages | 303-317 |
Number of pages | 456 |
ISBN (Print) | 978-1-118-97180-2 |
Publication status | Published - 2015 |
Consumer response to product form
Research output: Chapter in Book/Conference proceedings/Edited volume › Chapter › Professional
6
Citations
(Scopus)