Abstract
Purpose: This paper explores how a B2B technology-driven industrial manufacturer of capital goods can organise a service exploration process to create value for customers and end-users downstream of its value supply chain.
Design/Methodology/Approach: We employed the action research (AR) methodology to design and implement interventions, build new knowledge on strategic exploration and organise a design process for designing service value propositions in a B2B domain.
Findings: Based on the design roadmapping approach, we designed an intervention framework of a strategic service exploration process that addresses the needs and behaviour of customers and end-users in their future living context.
Originality/Value: This paper contributes new knowledge about organising end-user-focused product-service design capabilities and applying strategic design
Design/Methodology/Approach: We employed the action research (AR) methodology to design and implement interventions, build new knowledge on strategic exploration and organise a design process for designing service value propositions in a B2B domain.
Findings: Based on the design roadmapping approach, we designed an intervention framework of a strategic service exploration process that addresses the needs and behaviour of customers and end-users in their future living context.
Originality/Value: This paper contributes new knowledge about organising end-user-focused product-service design capabilities and applying strategic design
| Original language | English |
|---|---|
| Title of host publication | The Role of Servitization in Grand Challenges |
| Subtitle of host publication | Spring Servitization Conference 2023 - Helsinki |
| Editors | Ali Bigdeli, Marko Kohtamäki, Rodrigo Rabetino, Tim Baines |
| Place of Publication | Birmingham |
| Publisher | The Advanced Services Group |
| Pages | 176-184 |
| Number of pages | 9 |
| Publication status | Published - 2023 |
| Event | The Spring Servitization Conference 2023 - Helsinki, Finland Duration: 8 May 2023 → 9 May 2023 https://www.advancedservicesgroup.co.uk/events/ssc2023/ |
Conference
| Conference | The Spring Servitization Conference 2023 |
|---|---|
| Country/Territory | Finland |
| City | Helsinki |
| Period | 8/05/23 → 9/05/23 |
| Internet address |
Bibliographical note
Green Open Access added to TU Delft Institutional Repository ‘You share, we take care!’ – Taverne project https://www.openaccess.nl/en/you-share-we-take-care Otherwise as indicated in the copyright section: the publisher is the copyright holder of this work and the author uses the Dutch legislation to make this work public.Keywords
- Overarching Servitization
- Service Design
- Strategic Design
- Roadmapping
- Service Innovation