Abstract
Purpose: This paper addresses designing overarching servitization strategies in the B2B manufacturing industry, creating resilience to overcome disruptive events and achieving an overarching servitization strategy for a future business context.
Design/Methodology/Approach: We practised action research, carrying out and evaluating strategic design interventions in the case company.
Findings: We composed a framework to map and assess product-service value propositions co-created by ecosystem actors. We designed and evaluated sequential workshops that foster strategy design by participants without design skills.
Originality/Value: We explore how B2B manufacturers can transition towards resilient organizations and extracts some implications for the servitization and strategic design
Design/Methodology/Approach: We practised action research, carrying out and evaluating strategic design interventions in the case company.
Findings: We composed a framework to map and assess product-service value propositions co-created by ecosystem actors. We designed and evaluated sequential workshops that foster strategy design by participants without design skills.
Originality/Value: We explore how B2B manufacturers can transition towards resilient organizations and extracts some implications for the servitization and strategic design
| Original language | English |
|---|---|
| Title of host publication | Servitization: A pathway Towards A Resilient Productive And Sustainable Future |
| Subtitle of host publication | Proceedings of the Spring Servitization Conference 2021 |
| Editors | Tim Baines, Mario Rapaccini, Mario Saccini, Federico Adrodegari |
| Place of Publication | Birmingham |
| Pages | 211-219 |
| Number of pages | 9 |
| Publication status | Published - 12 May 2021 |