Designing Overarching Servitization Strategies in B2B Manufacturing Industry

R.G.H. Bluemink*, L.W.L. Simonse, S.C. Santema, Odeke Lenior

*Corresponding author for this work

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review


Purpose: This paper addresses designing overarching servitization strategies in the B2B manufacturing industry, creating resilience to overcome disruptive events and achieving an overarching servitization strategy for a future business context.
Design/Methodology/Approach: We practised action research, carrying out and evaluating strategic design interventions in the case company.
Findings: We composed a framework to map and assess product-service value propositions co-created by ecosystem actors. We designed and evaluated sequential workshops that foster strategy design by participants without design skills.
Originality/Value: We explore how B2B manufacturers can transition towards resilient organizations and extracts some implications for the servitization and strategic design
Original languageEnglish
Title of host publicationServitization: A pathway Towards A Resilient Productive And Sustainable Future
Subtitle of host publicationProceedings of the Spring Servitization Conference 2021
EditorsTim Baines, Mario Rapaccini, Mario Saccini, Federico Adrodegari
Place of PublicationBirmingham
Number of pages9
Publication statusPublished - 12 May 2021


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