Determinants of social contagion during new product adoption

DJ Langley, THA Bijmolt, JR Ortt, N Pals

    Research output: Contribution to journalArticleScientificpeer-review

    19 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)623-638
    Number of pages16
    JournalJournal of Product Innovation Management
    Volume29
    Issue number4
    Publication statusPublished - 2012

    Keywords

    • academic journal papers
    • CWTS 0.75 <= JFIS < 2.00

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