Determinants of social contagion during new product adoption

DJ Langley, THA Bijmolt, JR Ortt, N Pals

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	623-638
Number of pages	16
Journal	Journal of Product Innovation Management
Volume	29
Issue number	4
Publication status	Published - 2012

Keywords

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title = "Determinants of social contagion during new product adoption",

keywords = "academic journal papers, CWTS 0.75 <= JFIS < 2.00",

author = "DJ Langley and THA Bijmolt and JR Ortt and N Pals",

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AU - Langley, DJ

AU - Bijmolt, THA

AU - Ortt, JR

AU - Pals, N

PY - 2012

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KW - academic journal papers

KW - CWTS 0.75 <= JFIS < 2.00

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JO - Journal of Product Innovation Management

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