Failed technology management: Introducing ‘future technology myopia’ and how to address it

The management of technology is increasingly fuelled by societal challenges and user problems. For effective technology development and implementation, it is important that both are relevant not only in the present, but also in the future. Technological development and implementation take time which means that a technology originally meant to address a particular societal challenge, may be no longer relevant at the time it is implemented because the challenge or problem may no longer exist. We call this ‘future technology myopia’. This myopia implies that while analysing the possible future development of a technology, sufficient vigilance should be given to the persistence of i). the technical challenge and ii). the development of the societal problem, and of alternative ways to deal with both. In view of the increasing interdependence between technology and society, broadening the technology management and analysis is therefore relevant for the effective development of technology to address future societal and user problems and for developing relevant strategic technology policies. In this paper we develop a Technology Management Ailment Matrix that identifies imbalances that might arise during the technology development process. It enables firms to identify and compare different technology management ailments collectively; it also identifies a further new ailment: future technology myopia.