TY - GEN
T1 - Industry response to inclusive design
T2 - 16th International Conference on Engineering Design, ICED 2007
AU - Goodman, Joy
AU - Langdon, Patrick
AU - Clarkson, P. John
AU - Dong, Hua
PY - 2007
Y1 - 2007
N2 - There are great potential benefits to a company of engaging in inclusive design (ID), that is, in designing for a wide range of potential users, including those who are older or have disabilities. Doing so can have significant commercial benefits, tapping into a large and growing number of older and disabled consumers, as well as meeting legislative requirements. However, while many companies agree with this, many still target young, able-bodied people. As part of the research into ID, it is important to understand why this is so and to identify barriers to and drivers for the adoption of ID by industry. Furthermore, it is useful to identify whether there are any groupings amongst companies that would influence their adoption of ID and the strategies for convincing them of its usefulness. This paper therefore presents the results of exploratory statistical analysis of data from a questionnaire survey of industry's response to ID, consisting of 99 response sets from companies representing manufacturing, retailing, ICT, design and communication industries predominantly in the south of the United Kingdom. Both cluster and factor analysis were applied to the set of companies to elicit groupings on the basis of their responses to questions. These groupings are used to identify four main kinds of companies that respond to ID in different ways. Suggestions are provided for how ID materials can be tailored to meet the needs of these companies, by emphasizing different barriers and drivers and their application to the particular needs of these kinds of companies.
AB - There are great potential benefits to a company of engaging in inclusive design (ID), that is, in designing for a wide range of potential users, including those who are older or have disabilities. Doing so can have significant commercial benefits, tapping into a large and growing number of older and disabled consumers, as well as meeting legislative requirements. However, while many companies agree with this, many still target young, able-bodied people. As part of the research into ID, it is important to understand why this is so and to identify barriers to and drivers for the adoption of ID by industry. Furthermore, it is useful to identify whether there are any groupings amongst companies that would influence their adoption of ID and the strategies for convincing them of its usefulness. This paper therefore presents the results of exploratory statistical analysis of data from a questionnaire survey of industry's response to ID, consisting of 99 response sets from companies representing manufacturing, retailing, ICT, design and communication industries predominantly in the south of the United Kingdom. Both cluster and factor analysis were applied to the set of companies to elicit groupings on the basis of their responses to questions. These groupings are used to identify four main kinds of companies that respond to ID in different ways. Suggestions are provided for how ID materials can be tailored to meet the needs of these companies, by emphasizing different barriers and drivers and their application to the particular needs of these kinds of companies.
KW - Barriers
KW - Drivers
KW - Inclusive design
KW - Industry
UR - http://www.scopus.com/inward/record.url?scp=84862629395&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:84862629395
SN - 1904670024
SN - 9781904670025
T3 - Proceedings of ICED 2007, the 16th International Conference on Engineering Design
BT - Proceedings of ICED 2007, the 16th International Conference on Engineering Design
Y2 - 28 July 2007 through 31 July 2007
ER -