Online Courses on Business Model Innovation for Practitioners in SMEs

Mark de Reuver, Martijn Cligge, Timber Haaker

Research output: Contribution to journalArticleScientificpeer-review

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Abstract

We develop and evaluate five online courses (MOOCs) on business model innovation, tailored to small and medium sized enterprises (SMEs). Six design principles are found for such courses: regarding type and form of learning contents; time investments from participants; practical examples and tools; integration with daily practice; and participative learning.
Original languageEnglish
Number of pages24
JournalJournal of Business Models
Volume7
Issue number3
DOIs
Publication statusPublished - 2019

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