Product rollovers: Evidence from the UK and avenues for an investigation from an international perspective

Nikolaos Kyriakopoulos, Paraskevas Argouslidis, Dionysis Skarmeas

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	American Marketing Association Global Marketing SIG Conference
Publication status	Published - 2022
Externally published	Yes

Cite this

@inproceedings{cfcccf877696405ca8b586567f93435f,

title = "Product rollovers: Evidence from the UK and avenues for an investigation from an international perspective",

author = "Nikolaos Kyriakopoulos and Paraskevas Argouslidis and Dionysis Skarmeas",

year = "2022",

language = "English",

booktitle = "American Marketing Association Global Marketing SIG Conference",

}

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific › peer-review