TY - GEN
T1 - Re-conceptualising value in the engineering design process
T2 - 18th International Conference on Engineering Design, ICED 11
AU - Siyam, Ghadir I.
AU - Wynn, David C.
AU - Clarkson, P. John
PY - 2011
Y1 - 2011
N2 - Introducing a "Cheaper, Faster, Better" product in today's highly competitive market is a challenging target. Therefore, for organizations to improve their performance in this area, they need to adopt methods such as process modelling, risk mitigation and lean principles. Recently, several industries and researchers focused efforts on transferring the value orientation concept to other phases of the Product Life Cycle (PLC) such as Product Development (PD), after its evident success in manufacturing. In PD, value maximization, which is the main objective of lean theory, has been of particular interest as an improvement concept that can enhance process flow logistics and support decision-making. This paper presents an ongoing study of the current understanding of value thinking in PD (VPD) with a focus on value dimensions and implementation benefits. The purpose of this study is to consider the current state of knowledge regarding value thinking in PD, and to propose a definition of value and a framework for analyzing value delivery. The framework-named the Value Cycle Map (VCM)- intends to facilitate understanding of value and its delivery mechanism in the context of the PLC. We suggest the VCM could be used as a foundation for future research in value modelling and measurement in PD.
AB - Introducing a "Cheaper, Faster, Better" product in today's highly competitive market is a challenging target. Therefore, for organizations to improve their performance in this area, they need to adopt methods such as process modelling, risk mitigation and lean principles. Recently, several industries and researchers focused efforts on transferring the value orientation concept to other phases of the Product Life Cycle (PLC) such as Product Development (PD), after its evident success in manufacturing. In PD, value maximization, which is the main objective of lean theory, has been of particular interest as an improvement concept that can enhance process flow logistics and support decision-making. This paper presents an ongoing study of the current understanding of value thinking in PD (VPD) with a focus on value dimensions and implementation benefits. The purpose of this study is to consider the current state of knowledge regarding value thinking in PD, and to propose a definition of value and a framework for analyzing value delivery. The framework-named the Value Cycle Map (VCM)- intends to facilitate understanding of value and its delivery mechanism in the context of the PLC. We suggest the VCM could be used as a foundation for future research in value modelling and measurement in PD.
KW - Lean
KW - Process improvement
KW - Process modelling
KW - Product development (PD) process
KW - Product life cycle (PLC)
KW - Value
UR - http://www.scopus.com/inward/record.url?scp=84858838831&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:84858838831
SN - 9781904670216
T3 - ICED 11 - 18th International Conference on Engineering Design - Impacting Society Through Engineering Design
SP - 475
EP - 486
BT - ICED 11 - 18th International Conference on Engineering Design - Impacting Society Through Engineering Design
Y2 - 15 August 2011 through 18 August 2011
ER -