Reverse Innovation in Retrospect and Prospect: Quo Vadis?

B.R. Tijhof, Z. Roosenboom-Kwee*, Cees van Beers

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

19 Downloads (Pure)


Reverse innovation (RI) is considered as an innovation originally designed and developed for low-income customers living in severely resource-constrained environments in emerging and developing countries’ markets, with the potential to be diffused in developed markets. After more than a decade of academic studies, the potential role of RI in creating higher impact global innovations has progressively advanced. With the upsurge in research on RI, there is a need for scholars and business practitioners to retrospectively reflect on existing/current research state and prospect for future research directions. In this article, we examine the existing conceptualization and research landscape of RI to further identify and map future research directions. First, through a bibliometric review of a decade of research (2009–2019), we provide insights into the evolution of research topics in the field of RI including the identification of main research streams, influential scholars and works, important scholarly associations, and collaborative networks. Second, we combine these bibliometric findings with structural hole theory, weak ties, and social network analysis to derive future research lines on RI.
Original languageEnglish
Pages (from-to)10185-10199
Number of pages15
JournalIEEE Transactions on Engineering Management
Publication statusPublished - 2023

Bibliographical note

Green Open Access added to TU Delft Institutional Repository ‘You share, we take care!’ – Taverne project Otherwise as indicated in the copyright section: the publisher is the copyright holder of this work and the author uses the Dutch legislation to make this work public.


  • Bibliometric analysis
  • Developed markets (DMs)
  • Emerging and developing markets
  • Frugal innovation
  • Multinational corporations
  • Research and development
  • Reverse innovation


Dive into the research topics of 'Reverse Innovation in Retrospect and Prospect: Quo Vadis?'. Together they form a unique fingerprint.

Cite this