Strategic Positioning of the Web in a Multi Channel Market Approach

W.A.G.A. Dr. Bouwman, Ch Steinfield

Research output: Chapter in Book/Conference proceedings/Edited volume › Conference contribution › Scientific

Original language	Undefined/Unknown
Title of host publication	Conference Proceedings of the 3rd World Congress on the Management of Electronic commerce
Editors	M Head, C Barts
Place of Publication	Hamilton
Pages	-
Publication status	Published - 2002
Event	3rd World Congress on the Management of Electronic commerce, Hamilton, Ontario, Canada - Hamilton Duration: 1 Mar 2002 → …

Conference	3rd World Congress on the Management of Electronic commerce, Hamilton, Ontario, Canada
Period	1/03/02 → …

Keywords

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title = "Strategic Positioning of the Web in a Multi Channel Market Approach",

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author = "{Dr. Bouwman}, W.A.G.A. and Ch Steinfield",

year = "2002",

language = "Undefined/Unknown",

isbn = "0968821316",

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editor = "{M Head} and {C Barts}",

booktitle = "Conference Proceedings of the 3rd World Congress on the Management of Electronic commerce",

note = "3rd World Congress on the Management of Electronic commerce, Hamilton, Ontario, Canada ; Conference date: 01-03-2002",

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AU - Steinfield, Ch

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M3 - Conference contribution

SN - 0968821316

SP - -

BT - Conference Proceedings of the 3rd World Congress on the Management of Electronic commerce

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A2 - C Barts, null

CY - Hamilton

T2 - 3rd World Congress on the Management of Electronic commerce, Hamilton, Ontario, Canada

Y2 - 1 March 2002

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