TY - JOUR
T1 - Switching to reuse? An exploration of consumers’ perceptions and behaviour towards reusable packaging systems
AU - Miao, Xueqing
AU - Magnier, Lise
AU - Mugge, Ruth
PY - 2023
Y1 - 2023
N2 - Reusable packaging systems (RPSs) can significantly reduce single-use packaging waste. However, knowledge about consumers’ adoption of this kind of packaging is scarce. We adopted a qualitative approach using in-depth interviews with consumers (n = 27) who had actually used an RPS and follow-up phone interviews to capture consumer behaviour at home. This exploratory study examines how packaging and system design not only influence usage by consumers but also serve as enablers and barriers for consumers at different stages of the consumption process. Our findings uncover that although consumers generally exhibited positive attitudes and good feelings about reducing packaging waste by using an RPS, they also raised concerns, such as about product quality, safety, contamination and financial investments, and they expressed scepticism about the environmental impacts through using the system and reported inconveniences at different stages. These results provide a comprehensive understanding of consumers’ perceptions of RPSs and can facilitate further development.
AB - Reusable packaging systems (RPSs) can significantly reduce single-use packaging waste. However, knowledge about consumers’ adoption of this kind of packaging is scarce. We adopted a qualitative approach using in-depth interviews with consumers (n = 27) who had actually used an RPS and follow-up phone interviews to capture consumer behaviour at home. This exploratory study examines how packaging and system design not only influence usage by consumers but also serve as enablers and barriers for consumers at different stages of the consumption process. Our findings uncover that although consumers generally exhibited positive attitudes and good feelings about reducing packaging waste by using an RPS, they also raised concerns, such as about product quality, safety, contamination and financial investments, and they expressed scepticism about the environmental impacts through using the system and reported inconveniences at different stages. These results provide a comprehensive understanding of consumers’ perceptions of RPSs and can facilitate further development.
KW - Consumer behaviour
KW - Design
KW - Environmental impacts
KW - Packaging
KW - Refill
KW - Waste
UR - http://www.scopus.com/inward/record.url?scp=85150801541&partnerID=8YFLogxK
U2 - 10.1016/j.resconrec.2023.106972
DO - 10.1016/j.resconrec.2023.106972
M3 - Article
AN - SCOPUS:85150801541
SN - 0921-3449
VL - 193
JO - Resources, Conservation and Recycling
JF - Resources, Conservation and Recycling
M1 - 106972
ER -