The Power of Association: How Past Associations Shape Customer Evaluation of New Products?

Maria Sääksjärvi, Pinar Cankurtaran

Research output: Contribution to conferenceAbstractScientific

Original languageEnglish
Publication statusPublished - 2014
EventThe 38th Product Innovation Management Conference - Denver, United States
Duration: 18 Oct 201422 Oct 2014

Conference

ConferenceThe 38th Product Innovation Management Conference
CountryUnited States
CityDenver
Period18/10/1422/10/14

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