What you see is what you get?: The influence of visual and textual information on perceived dominance in co-branded products

LM Bouten, HJ Hultink

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientific

Original languageUndefined/Unknown
Title of host publicationEMAC 38th conference marketing and the core disciplines- conference proceedings
EditorsJP Helfer, JL Nicolas
Place of PublicationNantes
PublisherAudencia
Pages1-8
Number of pages8
Publication statusPublished - 2009
EventEMAC 38th conference marketing and the core disciplines, Nantes, France - Nantes
Duration: 26 May 200929 May 2009

Publication series

Name
PublisherAudencia

Conference

ConferenceEMAC 38th conference marketing and the core disciplines, Nantes, France
Period26/05/0929/05/09

Keywords

  • Conf.proc. > 3 pag

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