When does good envy turn into bad envy? The relationship between benign and malicious envy

K Hellen, MC Saaksjarvi

Research output: Chapter in Book/Conference proceedings/Edited volumeConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 41th EMAC conference marketing to citizens going beyond customers and consumers
EditorsP Rita
Place of Publications.l.
Publishers.n.
Pages1-8
Number of pages8
ISBN (Print)978-989-732-004-0
Publication statusPublished - 2012
EventThe 41th EMAC conference marketing to citizens going beyond customers and consumers, Lisbon, Portugal - s.l.
Duration: 22 May 201225 May 2012

Publication series

Name
Publishers.n.

Conference

ConferenceThe 41th EMAC conference marketing to citizens going beyond customers and consumers, Lisbon, Portugal
Period22/05/1225/05/12

Cite this

Hellen, K., & Saaksjarvi, MC. (2012). When does good envy turn into bad envy? The relationship between benign and malicious envy. In P. Rita (Ed.), Proceedings of the 41th EMAC conference marketing to citizens going beyond customers and consumers (pp. 1-8). s.n..