Personal profile

Research profile

Zhuochao Peng is a PhD candidate in the Department of Human-Centered Design and a member of the Delft Institute of Positive Design. His doctoral research seeks to understand the unique role of human mood in design and explore the approaches to Mood-Focused Design. Specifically, he focuses on two ways of considering and addressing user/customer mood in design: designing with the intention of influencing mood and utilizing mood as a means for effective design or strategic advantage.

Research interests

  • Mood & Emotion
  • Experience-Driven Design
  • Design for Health & Wellbeing
  • Positive Psychology
  • Social Psychology
  • Autoethnography (in Design & HCI)
  • Reflexive Analysis Methodologies

Education/Academic qualification

Visiting PhD Researcher, Eindhoven University of Technology

Mar 2024Dec 2024

Visiting PhD Researcher, School of Arts, Design and Architecture, Aalto University

Mar 2023Jun 2023

Master of Science Industrial Design Engineering, School of Design, Hunan University

Sept 2018Jun 2021

Bachelor of Engineering Mechanical Design, School of Mechanical Engineering, Hebei University of Technology

Sept 2014Jun 2018


  • BF Psychology
  • Mood
  • Emotion
  • Wellbeing
  • Positive Psychology


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