TY - JOUR
T1 - Assessing passenger preferences for Bus Rapid Transit characteristics
T2 - A discrete choice experiment among current and potential Dutch passengers
AU - Borsje, René
AU - Hiemstra-van Mastrigt, Suzanne
AU - Veeneman, Wijnand
PY - 2023
Y1 - 2023
N2 - To gain ridership, bus services need to offer more than just high frequencies. An attractive system design for Bus Rapid Transit (BRT) is a result of various configurational choices concerning infrastructure, rolling stock and operations. To find out which configurations are preferred by potential and current passengers, a Discrete Choice Experiment was carried out in The Netherlands. For this study, eight BRT characteristics were included. Results (n = 1019) show that four characteristics are valued the most: frequency, service hours, reliability and stop spacing. The attractiveness of three different service formulas or configurations is evaluated. The more conventional bus configuration is preferred by the majority of the respondents. However, a considerable amount (25%) of respondents that prefer this configuration does not consider using this service formula. Configurations that either address offering more passenger comfort or higher capacity, do seem to be attractive to distinct passenger segments who are more likely to actually use the service. These appealing BRT configurations address different types of passenger segments and therefore could coexist on certain routes.
AB - To gain ridership, bus services need to offer more than just high frequencies. An attractive system design for Bus Rapid Transit (BRT) is a result of various configurational choices concerning infrastructure, rolling stock and operations. To find out which configurations are preferred by potential and current passengers, a Discrete Choice Experiment was carried out in The Netherlands. For this study, eight BRT characteristics were included. Results (n = 1019) show that four characteristics are valued the most: frequency, service hours, reliability and stop spacing. The attractiveness of three different service formulas or configurations is evaluated. The more conventional bus configuration is preferred by the majority of the respondents. However, a considerable amount (25%) of respondents that prefer this configuration does not consider using this service formula. Configurations that either address offering more passenger comfort or higher capacity, do seem to be attractive to distinct passenger segments who are more likely to actually use the service. These appealing BRT configurations address different types of passenger segments and therefore could coexist on certain routes.
KW - Behavioural intention
KW - BHLS
KW - Branded bus services
KW - BRT
KW - CHAID
KW - Discrete choice
KW - Ridership
KW - Segmentation
KW - Service level
KW - Stop spacing
UR - http://www.scopus.com/inward/record.url?scp=85163461851&partnerID=8YFLogxK
U2 - 10.1016/j.retrec.2023.101307
DO - 10.1016/j.retrec.2023.101307
M3 - Article
AN - SCOPUS:85163461851
SN - 0739-8859
VL - 100
JO - Research in Transportation Economics
JF - Research in Transportation Economics
M1 - 101307
ER -