Product attachment: Design strategies to simulate the emotional bonding to products

R Mugge, JPL Schoormans, HNJ Schifferstein

Research output: Chapter in Book/Conference proceedings/Edited volumeChapterScientificpeer-review

51 Citations (Scopus)
Original languageUndefined/Unknown
Title of host publicationProduct experience
EditorsHNJ Schifferstein, P Hekkert
Place of PublicationNew York
PublisherElsevier
Pages425-440
Number of pages16
ISBN (Print)978-0-08-045089-6
Publication statusPublished - 2008

Keywords

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